Services
Branding & Communications
Our goal in branding and communication assignment is to conduct a cultural analysis so that we can devise brand positionings and communication strategies that connect with people in a 360-degree, contextualized manner. How can we make your brand and products be seen as indispensable, even irreplaceable in people’s lives? What must be done?
Ethnographies of Everyday Life
Using a participant observation approach, the aim of our ethnographic research is to illuminate the context of people’s everyday lives while focusing on what really matters for people vis-à-vis the question at hand. What are people’s thoughts, emotions, and actions, and what helps them achieve their goals and what gets in the way?
New Product & Service Innovations
In each cultural context, what is missing? What are the gaps? What else might mesh, even when gaps are not apparent? What could take things to a new level? On the other side of the coin, how might a product or service innovation from one cultural context fit into another? What ideas can we get from “there” to bring “here?”
Semiotic Analysis
What are the cultural cues and codes that are in operation for your brand, category, product or service? What is culturally residual and what is emergent? A semiotic analysis will bring to life the symbolic space of your brand or service and show how it fits and resonates within the universe of other brands as well as the larger cultural context.