Publications

Sunderland, Patricia (2023).  The Art of Pedagogy: A Glimpse at the Creation and Desecration of Educational Art in Tigray, Ethiopia.  Journal of Customer Behaviour, Vol. 22 (4), 276-283. Liebow, Edward and Patricia Sunderland (2023). 

Anthropology and Entrepreneurship Research: Introduction to the Themed Essays.  Journal of Business Anthropology, Vol. 12 (2), 108-113.

Sunderland, Patricia, Atak Ayaz, Riddhi Bhandari, Matthew Hill, and Jamie Wong (2022). Entrepreneurship: A Dialogue with 2021 Symposium Authors.  Anthropology and Entrepreneurship: The Current State of Research and Practice, Edward Liebow and Janine Chiappa McKenna, eds.  American Anthropological Association.

Sunderland, Patricia (2020).  Where Were You During Covid-19? An Ethnographic Lens on Local Life in a Global Pandemic.  EPIC Perspectives: https://www.epicpeople.org/where-were-you-during-covid-19-an-ethnographic-lens-on-local-life-in-a-global-pandemic/.

Sunderland, Patricia (2020).  Shifts and Paradoxes of Gender Over the Course of a Career.  In: Women, Consumption and Paradox, Timothy Malefyt and Maryann McCabe, eds. Routledge.

Sunderland, Patricia (2019).  When Ethnography Becomes a Joke.  QRCA Qual Power Blog, https://www.qrca.org/blogpost/1488356/321141/When-Ethnography-Becomes-a-Joke.

Sunderland, Patricia (2015). Mannequins on My Mind.  EPIC Blog:https://www.epicpeople.org/mannequins-on-my-mind/. 

Sunderland, Patricia, (2013). The Cry for More Theory. In: Advancing Ethnography in Corporate Environments, Brigitte Jordan, ed. Left Coast Press.

Sunderland, Patricia and Rita Denny (2013). Ethnographic Methods in the Study of Business.  Journal of Business Anthropology, Vol 2 (2), 162-167.

Sunderland, Patricia and Rita Denny (2011). Consumer Segmentation in Practice: An Ethnographic Account of Slippage. In: Inside Marketing: Practices, Ideologies, Devices, Detlev Zwick and Julien Cayla, eds.  Oxford UP.

Denny, Rita and Patricia Sunderland (2008).  When Did Boredom Become an Emotion? In: QRCA Views, Winter.

Denny, Rita and Patricia Sunderland (2008).  Engaging Ethnography’s Cultural Muscle. In: QRCA Views, Fall.

Sunderland, Patricia (2006).  Entering Entertainment: Creating Consumer Documentaries for Corporate Clients. In: Handbook of Qualitative Research Methods in Marketing, Russell W. Belk, ed., Edward Elgar Publishing.

Sunderland, Patricia and Rita Denny (2005).  Connections among People, Things, Images, and Ideas: La Habana to Pina and Back.  In: Consumption, Markets and Culture, 8: 291-312.

Denny, Rita and Patricia Sunderland (2005).  Researching Cultural Metaphors in Action: Metaphors of Computing Technology in Contemporary U.S. Life.  In Journal of Business Research, 58(10): 1456-1463.

Denny, Rita and Patricia Sunderland (2005).  Finding Ourselves in Images: A Cultural Reading of Trans-Tasman Identities.  In Journal of Research for Consumers, www.jrconsumers.com.

Sunderland, Patricia, Elizabeth Gigi Taylor, and Rita Denny (2004).  Being Mexican and American: Negotiating Ethnicity in the Practice of Market Research.  In Human Organization, 63: 373-380.

Sunderland, Patricia and Rita Denny (2003).  Psychology vs. Anthropology: Where is Culture in Marketplace Ethnography?  In Advertising Cultures, Timothy Malefyt and Brian Moeran, eds., Berg.

Sunderland, Patricia and Rita Denny (2002).  Performers and Partners: Video Diaries in Ethnographic Research.  In Qualitative Ascending: Harnessing its True Value.  Amsterdam: ESOMAR.

Denny, Rita and Patricia Sunderland (2002).  Strange Brew: How Semiotics Became Au Fait with Au Lait. In Research, 438, 21-24.

Sunderland, Patricia and Rita Denny (2002).  What is Coffee in Bangkok?  In Anthropology News, 43(8): 15.

Sunderland, Patricia (2000).  Glancing Possibilities.  Anthropology News, 41(4), 5-6.

Sunderland Patricia (1999).  Fieldwork and the Phone.  In Anthropological Quarterly, 72(3), 105-117.

Erickson, Ken C. and Patricia Sunderland (1998).  What’s Behind Halloween.  In: The Washington Post (Oct. 14, Section H: 1;6.

Sunderland, Patricia (1997).  “You May Not Know It, But I’m Black”: White Women’s Self-Identification as Black.  In Ethnos, 62, 32-58.